- Prepare the organization (management structure, workflow, collaboration model, incentive system, team orientation) for upcoming market challenges.
- Feel and live the pulse of the society, growing trends, market changes and future needs of your future target customers and play an active role to positively shape the future.
- Combine business of existing products with business on future products in such a way, that customers can experience a smooth transition and reduced risk for wrong investments.
- Install an effective technology scouting process and prioritize potential technologies in early steps. Achieve system leadership by ensuring the highest functional integration, modularization and standardization.
- Combine product features and data services to maximize customer experience by seamless integrated services.
- Build up a (future) product roadmap – outlining the product generations and the product portfolio from a short-, mid- and longterm perspective. Execute divestment strategy.
- Link technology and the product portfolio to the defined market scenarios and start to sell the product as soon as possible to customers.
