INNOVATION MANAGEMENT: What is the philosophy behind it? What's important? How do you become an innovation centric company?
Innovation - what it is...
- Innovation shall be defined as an activity to create something new – from idea up to production. It can be a product, a service, a platform or even a technology that enables such new things.
- The Innovation task comprises significantly more than having a great idea or filing an invention. It involves all activities to bring an idea to life.
Innovation - how it works...
- Innovation will help you to think outside the box, re-think and re-imagine your product and services and free your mind from constraints and legacy concepts
- Innovative products make use of new (enabler) technologies and come up with new product functionalities adding value
Innovation. - why it's done...
- .Innovation is the key differentiator for companies which sell into highly competitive markets. Innovation helps to position the product and to differentiate the brand.
- Only with a clear innovation roadmap, necessary changes of the organization can be initiated and driven. Innovative teams will always strive for a ‘better product’, a ‘better world’ and a ‘better life’