Product Launch Activities

Mastering a high volume product launch requires a dedicated launch team for planning and controlling all launch activities:

1. Plan and prepare all activities and tasks prior to the launch and production ramp-up phase. Drive timely and disciplined decision to ensure a safe and flawless launch.
2. Achieve a flawless product launch by meeting production quotas, quality requirements and costs, while building up a strong, motivated production team, that help each other.
3. Track, control and manage launch activities. Steer the team during escalation phases and unforeseen events. Ensure fast response and focused engagement of required program functions in case of quality problems or production shortfalls.
4. Make use of all product launch specific data and analytics during the launch phase. Capture and digest lessons learned from the launch phase to improve future product launches.
5. Manage the complete launch phase from preparation up to full production. Ensure information and involvement of the entire organization through launch readiness meetings and launch KPI reports.