- Creating new products and services cannot be done by everybody: It takes experience, creativity, emotion, hard work and high motivation to do something new, something unique: Something, where people can be proud of and forget that they had to go through a lot of tears and sweat.
- Without the right attitude, nothing can be achieved. Creativity and good ideas can not be ordered, delegated or forced. Brute force, short cuts or questionable methods will eventually fail certainly.
- Hire, identify, support and nurture people in your organization or outside, who are creative, full of ideas, curios but at the same time resilient, disciplined and focused to get things done. Find matched pairs that can support each other, where creativity meets execution. This is where the magic of true innovation will happen.
