LAUNCH MANAGEMENT: What is the philosophy behind it? What's important? How do you ensure a flawless and sucessfull product launch?

The product launch is the phase, where a product is brought into (high) volume production.
Therefore it is an entirely unique and critically situation, where a new product is produced with partly or total new production equipment and with people, who are not familiar with the product yet.

The launch team will review, steer and manage the launch readiness during launch review meetings and ensure:
Product Readiness: ‘Is the product development completed and validated, up to the level, where high volume production can be launched?’
Production System Readiness: ‘Is the production system prepared, setup and validated, so that the new product can be launched?’
Operational Readiness: ‘Is the entire organization prepared, ready and committed to bring the new product into the marked?

The ultimate main objective during launch is, to ship a quality product – without any compromises.
To assure quality during launch, so called ‘safe launch activities’ are introduced in addition to the production quality concept.
‘Safe launch activities’ provide an additional safety net in case of quality issues and protect the customer and the company from field problems